Part of the conversation
Union Lighting had a strong presence in the design industry, but it went only as far as its product catalog. To solidify is position in Quebec's design culture, it needed to be more than a retailer—it needed to be part of the conversation.
The solution: A series of in-depth interviews with Quebec’s most influential interior designers like Cythia Aldelson, and internationally recognized names like Alexandre Blazys. More than a content piece, the series was a bridge—strengthening ties with the design community while reinforcing Union's place in it.
A Distinct Voice
Every designer has a unique perspective, shaped by their style, influences, and approach to space. Through in-depth research, tailored interview questions, and thoughtful editing, we captured these voices authentically—turning each conversation into a compelling story.
By amplifying these perspectives, Union didn’t just showcase design—it became part of the dialogue, positioning itself as a brand that understands and speaks the language of Quebec’s design community.
The result
A dozen designers. Thoughtful storytelling. Sleek, polished edits. From outreach to post-production, every detail was crafted to ensure the conversations felt natural, engaging, and relevant.
The result: a series with over 50k impressions to date that positioned Union Lighting at the heart of Quebec’s design culture.
